What does Alpha60 do?

ALPHA60 is a Melbourne-based fashion label founded by siblings Alex and Georgie Cleary. The company specializes in retail apparel and accessories, focusing on timeless designs that blend new pieces with enduring classics. With headquarters in Collingwood, Victoria, ALPHA60 employs between 51 and 200 people and generates approximately $12.3 million in revenue. The brand draws inspiration from art, film, and pop culture, creating garments that prioritize durability and versatility. Ninety percent of its production takes place in a family-owned factory in Humen, China. ALPHA60 has gained recognition in Melbourne's fashion scene, with its clothing worn by notable figures such as Patti Smith and Jamie Oliver. The founders, who come from diverse backgrounds in graphic design and engineering, emphasize a unique approach to fashion that encourages customers to build lasting wardrobes.