What does AffiniPay do?

8AM Golf is a holding company based in Arizona that operates in the spectator sports sector. It supports and celebrates golfers through a diverse portfolio of 14 brands, providing tools, inspiration, and experiences to enhance the enjoyment of the game. Founded by Chairman Howard Milstein, the company aims to create a unified golf entity that blends tradition with innovation. The company oversees a range of brands that cover various aspects of golf, including media, equipment, retail, and events. Notable brands include GOLF Magazine, GOLF.com, True Spec Golf, and Miura Golf. 8AM Golf offers services such as club fitting, premium gear, digital tools, and social events, catering to golfers before, during, and after their rounds. The leadership team, including CEO Hoyt McGarity and Head of Technology Kellen Tallada, drives the company's mission to empower golfers and promote the sport.