Adform is a global, independent advertising technology company based in Copenhagen, Denmark. Founded in 2002, it specializes in real-time programmatic marketing automation for digital advertisers, agencies, publishers, and brands. The company offers an integrated Software as a Service (SaaS) platform that combines data, creativity, and trading, allowing users to create, target, buy, sell, and serve digital advertising across various devices. The core product, Adform FLOW, is a comprehensive solution for modern marketing that supports omnichannel media buying and advanced identity solutions. It features tools for programmatic buying and selling, real-time bidding, and campaign measurement, all while adhering to privacy standards. Adform also provides capabilities for tag management and analytics, functioning as an end-to-end Demand-Side Platform (DSP), Supply-Side Platform (SSP), and ad server. The company operates in 29 countries and has established partnerships with notable clients like Deutsche Telekom, IKEA, and GroupM.